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Connect with Eliya Finkelstein,

Fractional CMO with a Collaborative Team in my Back Pocket.

from Rochester, United States

Connect with Eliya Finkelstein,

Fractional CMO with a Collaborative Team in my Back Pocket.

from Rochester, United States



Fractional CMO with a Collaborative Team in my Back Pocket.

I am a(n):

Chief Marketing Officer | Conversion Copywriter | Collaborator | Collective Knowledge Collector | Online Business Manager | Storyteller | Vision Extractor | Strategist | Social Media Manager | Mentor | Marketing Consultant | Editor | Data Nerd | Human | Launch Expert | Caring Heart | Purpose Driven | Neuropsych Geek | Psychology Fan | Paid Traffic Expert | Mom

I am the go-to for:

Comprehensive marketing strategy that balances ethical and human-centered marketing principles with hard data and KPIs. And a badass team to execute.

What I do:

I build and execute comprehensive marketing strategies for entrepreneurs who want to spend their time making an impact.

I have a hand-picked team of expert service providers that I collaborate with to manage your project as a team, we handle the hassle and the hustle.

We are full of heart, with a human to human approach to marketing, who execute with excellence from years of experience in our expertise.


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Well, Hi There!


  • Over the phone
  • 30 minutes
  • 8 call(s) remaining this month

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Can I Break your Brain?


  • Over the phone
  • 45 minutes
  • 4 booking(s) remaining this month

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All-You-Can-Think Access for Two Hours


  • Online
  • 2 hours
  • 6 booking(s) remaining this month

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The Story You've Always Wanted to Tell


  • Online
  • 90 minutes
  • 4 booking(s) remaining this month

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Your Chief Marketing Officer PLUS Execution Team

$5,000 / month

  • Monthly
  • 5 booking(s) remaining this month

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A Launch You Love, That Loves You Back


  • In person
  • Zoom
  • 1 booking(s) remaining this month

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1 Year of My Marketing, Storytelling, Strategy Brain On Demand


  • One time payment
  • 1 booking(s) remaining this month


My Offer:

Get into your brain, business, and heart and help you make sense of what you're too close to see, then take it off your plate and execute a marketing plan that makes you feel amazing, decreases stress and increases impact, and remains sustainable over time while growing your revenue (ie. no crashing & burning, no high stress launches, no sleazy tactics.)

My ideal target audience:

Solopreneurs, creatives, coaches, consultants, and entrepreneurs who are making an impact in the world. As a seasoned entrepreneur, you're too close to your own business to see what needs to be done to move the needle and you're too busy making an impact to have time to execute but want to grow to a new level.

Reach out if you want to:

  • Get clarity on your marketing plan.
  • Tell better stories that reflect you and connect with your audience
  • Brainstorm new, fresh, marketing ideas that push the status quo and satisfy your soul.
  • Talk all things marketing - what's working and what's not, sustainable growth, human-to-human principles, etc.
  • Innovate, ideate, or dream your way to a better marketing strategy

Feel free to also book a session if you want to ask me about:

What I am currently working on

Industry trends, insights, observations & opinions

My current role & responsibilities

My day-to-day

My salary, rates, income & benefits

My biggest challenges, successes, failures & lessons learned

What success means to me

How I got to where I am today

What I enjoy most/least about my career

Recommendations for anyone entering my career or industry

Recommended books, articles, blogs, conferences, tools, apps, etc.

Whose content do I consume regularly

Daily practices, habits, and strategies

Issues I care most about right now and why

My values, beliefs, philosophies and/or political views

My love story


Why me:

> I've been an entrepreneur for a long time, but know the unique struggles of high performance entrepreneurs.

> I'm not the expert in everything, but I have a bunch of experts in my back pocket. Your journey and business is unique to YOU, so how could we expect to do it my way? We can't. I rely on people I know, trust, and have worked with to create a collective of the most knowledgable people you need while owning the overall vision and process to get you where you want to go.

> I've trained people in coaching, consulting, journalism, copywriting, marketing, finance, social media, storytelling, education, art, personal development, photography, ecom, and everything in between.

> I don't see marketing to sales targets or prospects; I see humans, with a unique journey and experience.

> And I don't have x-ray vision, I have human-ray vision. I see people as they are and as they want to be seen.

A little bit about myself:

Being an entrepreneur for 15+ years, I've failed enough times to know what might work and to know better than to think I have all the answers.

I also know that busy, driven, entrepreneurs are constantly in the fulfillment side of their business (doing what they love to do) and don't have the time (or sanity) to handle the operations of marketing it.

So they're often trying to juggle a handful of freelancers, while making sure they're moving towards their business and marketing goals, nothing is getting missed between the team, the marketing sounds and feels congruent across all of them and try to figure out how to launch the next *thing*.

Having worked as an entrepreneur and also as a freelancer with many specialties, I know all the pieces. And that no one can do it all.

So I curated a team that specializes in each of the pieces for you while I handle the vision and the team.

Meaning, less for you to do, but more impact. With a team of highly specialized providers working together on our end to get it done.

I bring my unique meld of human psychology, neuropsychology, storytelling, and marketing experience to the whole process.

My storytelling alone has multiplied time spent on a website by upwards of four times, ranked second and third on Google, broken websites due to traffic, reached hundreds of thousands organically through social media, sold out first time launches, started social movements, 10x'd revenue, moved award winning authors to tears, cemented family histories and legacies in time, brought together humans from all walks of life, made people think, feel, and move to action.

And I have some amazing people in my back pocket - just imagine what we can do together!

What it’s like to work with me:

A whole lot of confidence-boosting, clarity-giving, soul-satisfying, belief-challenging, mind-blowing, brain-breaking conversations (for you and for me!)

Access to some really cool people through my network.

A TON of play and experimentation, followed by data analysis - that's how I approach everything marketing: dream it, test it, do it, innovate it.

A lot of challenging the status quo of marketing. We're going to change paradigms and beliefs about a lot of what you think you need to do and how you think you need to do it.

A lot of introspection, play, exploration, growth, conversation, and supported action.

A discovery of your voice, your purpose, and your unique wisdom through your story.

Fun fact about me:

Born & raised in Vancouver, I grew up on great storytellers over CBC radio like Stuart McLean.

I'm an avid animal fanatic, my first gig as an entrepreneur was as a freelance horseback riding instructor. You learn a lot about having to communicate and teach when surrounded by 1200 lb animals with their own instincts and ideas.

I left home at 19, packing my car with whatever would fit and saving the front seat for my dog, to adventure across the US with my now husband.

Both times my children were born I was the sole financial contributor for our family, both times I lost my job in the week following their births and had to rebuild with a brand new baby. My husband is now the very happy stay-at-home Dad and educator, baking bread and making Kombucha and beer. It works for our family.

I've personally told the stories of NBCSports personalities, Hall of Fame Athletes, NY Times Bestselling Authors, Miss America competitors, and eight-figure entrepreneurs and they're exactly the same as you: no one really knows what they're doing day-to-day, we're all just navigating what it means to be exceptionally human.

Professional experiences:

  • CEO & Founder at Hey Eliya, LLC
  • Chief Storytelling Officer at Insiders Media Partners


Where else you can find and follow me online:

My portfolio:

Check out my interview on the Human to Human podcast with Karan Nijhawan

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Checkout my interview with "Marketing Oz" George Bryant all about storytelling.

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My favorite project includes telling the stories of other entrepreneurs in their moments of struggle when their businesses were born. These stories oftentimes become their About pages.

The collection can be found at my website

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When I left horse racing as a journalist, my final project was an article in the top, oldest, and most revered magazine in the industry.

I was the only female guest contributor in the issue, in a hugely male dominated field, alongside award winning journalists.

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My Overall Rating:

(3 Reviews)

Written Reviews I've received:

Megan Park
November 25, 2020 | Meet, Greet, Exchange & Connect with Eliya

Eliya is a strategy and story-telling machine. My 30 minutes with her were value-packed, insightful, and I left feeling as though I had barely scratched the surface on her depth of knowledge. Am already looking forward to ...

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Karan Nijhawan, Your Personal Culture & Client Relationship Builder
October 28, 2020 | Meet, Greet, Exchange & Connect with Eliya

Eliya is the master when it comes to help you get clear on your story, and it's power within your business. In 30 minutes, she completely help me see my service offering in a different (and more powerful light). If you hav...

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Pick My Brain ., Pick My Brain Knowledge Store
September 9, 2020 | Meet Eliya

FIRE. This woman is FIRE. And passion. And empowerment. And fun. And comfortable. And funny. And strong.

And guess what? She lives to write stories for people.

People love stories. People need stories. Therefore we...

Read more