CEO & Founder of Storylance, Inc.
Filmmaker | Storyteller | Story Alchemist | Philosopher | Dreamer | Lover | Traveller | Fool
I help businesses and people discover and leverage the deep rooted power and potential of their story. Why is that important? Here's why:
1) We make decisions emotionally.
2) Storytelling is, and has always been, and will always be the most powerful avenue for triggering strong emotions.
3) The market is craving businesses that have the courage to be honest. More and more people are waking up and rolling their eyes at try-hard, fabricated sales pitches, yet it's still what 95% companies revert to in their content.
4) When a business decides to express and embody the rare and original expression that they are through the potency of creative storytelling, they open a valve of communication with the market at the highest level -- beyond words, even beyond thought. It evokes a level of trust, confidence and value that few businesses have ever had the courage to touch.
I see story in everyone and everything, and I believe without it we are walking around in a world of shapes and colours that otherwise have no meaning. I spend my time learning how I can take this understanding and leverage it into value for businesses and into my day to day existence. I use this gift to write my own stories and create films. It has taken many different shapes and forms, the language has evolved but the essence hasn't wavered. We are emotional beings living in an emotional world -- love stories are real, the heroes journey is real -- and I'm on a mission to bring humanity a little closer to feeling their way through life instead of thinking.
Ultimately my goal is for you to more effectively view your business as a compelling narrative that's alive in the world, rather than a business that offers a product or service. I am open and flexible to ways we can work together with the goal of pulling the story out of your business -- each company is different and the process is malleable.
That said I've landed upon three offers that align most with my strengths, and which have proven to be effective in leveraging story into business success.
Story Alchemy - A thorough deep dive into the story and vision of your business. We pull out the most authentic and effective narrative and then build a plan for how it translates creatively into messaging and content for social media and advertising.
The Founders Manifesto - A compelling and candid founders interview. The result is a bold and honest piece of video content that expresses clear value with a rare level of authenticity that the market is desperate for.
The Cinematic Legend - The highest creative expression for your business. It is a professionally written, produced and edited commercial that beautifully translates your vision through the magic of cinema.
Mission driven entrepreneurs, business-people, coaches and people. Those who desire to take their vision and it build it into a paradigm shifting empire.
What I am currently working on
My current role & responsibilities
My salary, rates, income & benefits
My biggest challenges, successes, failures & lessons learned
What success means to me
How I got to where I am today
Recommendations for anyone entering my career or industry
My values, beliefs, philosophies and/or political views
My love story
I booked Greg for an Intro call and he helped me talk through my plan for starting to share more of my professional content online. Greg definitely sees the entire world through the lens of stories and it was just a fun conversation, being able to jam out my ideas with him!