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Connect with Muryani Kasdani,

Impact-Driven Business Strategist and Designer

from Toronto, Canada

Connect with Muryani Kasdani,

Impact-Driven Business Strategist and Designer

from Toronto, Canada



Impact-Driven Business Strategist and Designer

I am a(n):

Social entrepreneur | business developer | design coach | designer | design thinker | cheerleader | system thinker | intentional doer

I am the go-to for:

Developing your business models, understanding your consumers, testing your ideas, building your product/ service offers, crafting your brand stories, designing your marketing and branding materials.

What I do:

I help impact-driven social ventures to understand their consumers more and create product/ service offers that meet people's needs, achieve impact and create a sustainable profit for communities and the planet. I do this by using design thinking to do consumer research and build low-cost models of your ideas to test them for a market fit in a rapid and iterative way so you don't spend a lot of money, time and energy on creating something people don't want and need. I've successfully built my own social ventures and have years of experience working with large social impact organizations as well as coaching other social entrepreneurs.


Show 92504875 2af7 48f4 b63a c2aba95fee78

Pick My Brain Call


  • Over the phone
  • 30 minutes
  • Currently available


My Offer:

I want to help you to test your ideas for new products and services in the real world. The best way of testing your ideas is by doing it and bringing it into the real world not by spending too much time behind your computer to read articles and books. I can help you build mock-ups/ prototypes of these ideas and find your target market and shape your offerings according to the market-fit and what your consumers want and need. All of these can be done in just a week, it's a design process called Design Sprint, and you'll be able to learn a lot about which products and services are attractive for your target market and which are not. It's quick, low-cost and efficient.

My ideal target audience:

People who are driven to make a positive impact through a sustainable business, business that is good for the communities and the planet. You may be at different stages of building your social venture, I can work with you based on where you're at and your budget and we can collaborate to create something meaningful together.

Reach out if you want to:

  • Starting a social venture/ impact-driven business.
  • Telling your brand story.
  • Finding your target market.
  • Building your brand look-and-feel.
  • Designing your brand through a website, social media and other marketing and communication channels.
  • Testing your pricing.
  • Developing your sustainable business models.
  • Understanding market-fit in just 5 days.

Feel free to also book a session if you want to ask me about:

What I am currently working on

Industry trends, insights, observations & opinions

My current role & responsibilities

My day-to-day

My education, training & qualifications

My biggest challenges, successes, failures & lessons learned

What success means to me

How I got to where I am today

What I enjoy most/least about my career

What it is like to live and work in my city

Recommendations for anyone entering my career or industry

Recommended books, articles, blogs, conferences, tools, apps, etc.

Whose content do I consume regularly

Daily practices, habits, and strategies

Issues I care most about right now and why

My values, beliefs, philosophies and/or political views


Why me:

I once applied for a job as a design coach for a startup incubator. I made it to the top 6 out of 200 applicants. They told me that they liked my skills and personalities and that I have the right experience to do the job. However, after the second interview, they turned my application down. They told me that there seemed to be a misalignment of values. They could tell that I care a lot about people but the clients they work with don't care about people so much. It was a turning point for me. It was true that I care a lot about people and in my work, I always try to think about how I can support other people to be the best versions of who they are and help them to create positive impact in the world. I also care a lot about the planet. We have no planet B, this is it. If we don't take care of it, we're all doomed. So I want to work with people who are energized by the same values, let's collaborate and make awesome things happen!

A little bit about myself:

I've got over ten years of experience in design and I've successfully built and scaled several social ventures. I have a Master's degree in design, have worked in many countries and cities, including Singapore, The Netherlands and Canada. I worked with organizations with budgets from $5,000-$100,000. My design work has won awards in Canada and The Netherlands and was cited as one of the most innovative social ventures in numerous publications.

My friends and colleagues describe me as passionate, driven, super fast, kind, patient, a learner and positive.

What it’s like to work with me:

Let's chat and get to know each other first to see if we have common values. I care about working with people who care about the same things. If we hit it off, we can chat more about how we might collaborate.

Fun fact about me:

I grew up in a large family, my parents have 9 daughters and I'm the middle child. I'm used to negotiating spaces and understanding others' needs while also trying to have my needs met. I can work well with people who are older and younger than me, with different levels of understanding and knowledge. My oldest friend is 88 years old and the youngest one is 5.

Professional experiences:

View more

Educational experiences:


Where else you can find and follow me online:


My Overall Rating:

(1 Review)

Written Reviews I've received:

Pick My Brain ., Pick My Brain
October 16, 2020 | Pick My Brain Call

Muryani is a seasoned entrepreneur with a passionate to support new social impact driven businesses. She has created a process for quickly determining the viability of your business idea (within a week) and can then suppor...

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