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Connect with Sheldon Levine,

A creative mind with a knack for bringing brands' stories, personalities, & values to life

from Vancouver, Canada

Connect with Sheldon Levine,

A creative mind with a knack for bringing brands' stories, personalities, & values to life

from Vancouver, Canada



A creative mind with a knack for bringing brands' stories, personalities, & values to life

I am a(n):

Creative thinker | Storyteller | idea generator | constant learner | information absorber | content strategist | content creator | copywriter | message crafter | explainer | photographer | (not an) artist | creative explorer | community builder | ADHD brain | public speaker | music lover | innovator | multi-potentialite | constant re-inventor | curious | consultant | good conversationalist | specialized generalist | craft beer lover | explorer | wood worker | human | brand builder | innovation enthusiast

I am the go-to for:

Big creative ideas with a specialty in helping brands and people figure out their story and the most innovative and engaging ways to tell it.

What I do:

Hi. I’m Sheldon, but you might know me from the internet as 40deuce.

I’m a creative soul with a knack for helping companies and brands figure out their story and then tell it to their audience in meaningful, engaging, and entertaining ways.

That sounds like a lot of buzzwords, and despite how fancy it might make me sound, I hate when people get caught up in buzzwords, so let me tell you more plainly:

I help brands develop identities and messages that communicate their value in ways that will resonate strongly with their audience. Once a brand has their identity and messaging (be it from something I developed or ones that already exist and work), I take them and use those larger ideas to come up with content ideas and strategies that are designed to reach your audience in ways that grab their attention and make them want to engage.

And what makes me so good at this?

I chalk it up to the fact that I’ve never done the same job twice. And I hope to continue down that same path.

Some might see that as a negative, but I believe it’s what fuels my creativity and gives my work life. Armed with an always curious mindset and an internal drive to create, in whatever shape or form that may take, I love the challenge of figuring out creative solutions to brands’ branding, marketing, and content problems. Bringing the lessons and skills I’ve learned from a variety of different roles, across a variety of industries, solving a variety of marketing related problems, allows me to approach new problems from perspectives that may not have been thought of by people who have been on a single path their whole life.

I look at every new opportunity as a chance to do something more innovative, entertaining, educational, and engaging than the one before.

Oh, and I haven't even started on about my creative hobbies yet...


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Call Sheldon


  • Over the phone
  • 30 minutes
  • 1 call(s) remaining this month


My Offer:

I love helping people in both big and small ways, so a few ways I can offer to help you include:
- Creative idea sessions (could be figuring out how to solve a problem you're having or thoughts and feedback around a current project/idea you're working on)
- Determining your story (Developing a brand, product, or personal story narrative, which can include things like messaging development, creating value propositions, discovering a voice/personality, finding your audience and figuring out how to relate to them, and more)
- Content strategy (creating a plan to tell your story to your audience in ways that will reach and engage them)
- Content development & copywriting (helping you to execute where appropriate and tell your story to the world)

My ideal target audience:

Over the years I have helped companies ranging from local stores to companies that top Interbrand's Best Global Brands list to come up with creative ideas and solutions to help them tell their story and reach their audience.

Happy to help, entrepreneurs, small business owners, agencies in need of support, or marketing teams and leaders inside larger organizations.

Reach out if you want to:

  • Figure out, further develop, or refine your brand story.
  • Create a plan that will help you reach and engage your audience.
  • Get some help coming up with or refining creative ideas (new business, new product, rebranding, marketing ideas, content, or whatever)
  • Just have a conversation, because you never know what might inspire your next great idea.

Feel free to also book a session if you want to ask me about:

What I am currently working on

Industry trends, insights, observations & opinions

My day-to-day

My salary, rates, income & benefits

My education, training & qualifications

My biggest challenges, successes, failures & lessons learned

What success means to me

How I got to where I am today

What I enjoy most/least about my career

What it is like working for my company & why I chose to work there

What it is like to live and work in my city

Recommendations for anyone entering my career or industry

Recommended books, articles, blogs, conferences, tools, apps, etc.

Whose content do I consume regularly

Daily practices, habits, and strategies

My values, beliefs, philosophies and/or political views


Why me:

I'm a creative thinker that loves learning new things and solving new problems. I've never done the same job twice and hope that my experiences and head full of random knowledge will help me bring a new perspective to the table.

A little bit about myself:

I've spent the last 10+ years in the world of marketing in various positions that have always revolved in one way or another around helping brands to tell their story.

What it’s like to work with me:

Can't say, I've never worked with myself before. But I think I'm fun.

Fun fact about me:

I own a custom-made official Muppet.
I love pop-psychology and behavioral economics content of most sorts.

Professional experiences:

View more

Educational experiences:

  • Master of Professional Communication at University of Western Sydney
  • Digital Marketing Certificate at Brainstation
  • Post-grad Certification in Public Relations & Corporate Communication at Seneca College
  • BA in Specialized Communication at York University
View more


Where else you can find and follow me online:


My Overall Rating:

(1 Review)

Written Reviews I've received:

Pick My Brain ., Pick My Brain
September 23, 2020 | Meet Sheldon

Sheldon is a true creative with a passion for sharing his experience with everything from marketing, to branding, to creating content through photography, digital design, video and much more. He's a true connector and his ...

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